I was reading Japanese news when I found this article on CNET Japan that describes the new service RICOH 360 for Ad. This service was launched in Japan in March of this year.
The most interesting part of the article for me was that the click-through rate of 360 images is 1.5x to 2x the click-through rate of standard image advertisements.
One of the benefits of a still image is that the file size is smaller compared to a video, providing a better user experience. There is also a lower burden on the server to display an image compared to a video. The advertising effectiveness is similar to a video, but with lower server and browser impact.
The system automatically displays the portion of the image that is most appealing to the viewer.
This article from Impress indicates that Ricoh is also using AI to automatically choose the most effective parts of the 360 image for advertising. We’re generally referring to this type of AI as machine learning in Silicon Valley now days.